The follow-up system for consulting firms that stops good opportunities from going quiet.
Most consulting firms don’t need another complicated CRM. They need a follow-up CRM — one system that makes sure proposals get chased, missed calls and no-shows get recovered, won clients get handed off properly, and referral partners stay warm. Starward installs that infrastructure for you, already running on day one.
The work you already won, followed up.
Four minutes. See where opportunities are slipping through the cracks.
Five gaps cost small firms more than any marketing spend fixes.
Proposals that go quiet because the week got busy — and nobody owns the second follow-up.
Missed calls and no-shows that nobody recovers, so a booked opportunity simply disappears.
Leads that get one touch and then nothing, because nurture depends on someone remembering.
Won work that sits between sales and delivery, waiting on someone to re-key the details.
Referral partners who sent you a client once and never heard from you again.
The maths is uncomfortable
Take a firm sending twenty proposals a month at a ten thousand dollar average engagement. If three of those go quiet for no reason other than inconsistent follow-up — not price, not fit, not a competitor — that is thirty thousand dollars of exposure in a single month.
Nothing about that firm is broken. The work is good and the proposals are strong. The revenue leaves because the second and third follow-up depend on a busy person remembering to send them, and that person is usually also delivering the work.
Your numbers are not these numbers. That is the point of running them. The scorecard uses your proposal volume, engagement value and close rate instead of round ones.
20 proposals per month
× $10,000 average engagement
× 3 that go quiet
$30,000
This is an illustration using round numbers. It is not a claim about your firm, and not a projection of revenue Starward will recover.
What a follow-up CRM actually installs
Five working systems, not a feature list. The software underneath each one is already configured and published before you log in for the first time.
Proposals that chase themselves
Every open proposal gets tracked and followed up on a schedule you set once — so the deal that needed a third touch actually gets one. Underneath: proposal tracking, aging alerts and automated email and SMS sequences.
$97/month
Done-for-you setup included on every plan. Four plans, from a solo consultant to a firm that needs unlimited users.
Nothing booked simply vanishes
Missed-call text-back and no-show recovery run automatically, so a call you couldn’t take is still a conversation.
Three pipelines, built for how firms actually sell
Business development, client delivery and referrals — with real stages, defined owners and a next action on every card. Not a blank CRM waiting for you to design it.
Won work starts delivering itself
Marking an opportunity Won updates the client record and starts onboarding. No re-keying between sales and delivery.
Referral partners tracked like open opportunities
The people who already sent you work are the cheapest pipeline you own, and the easiest to neglect. Starward tracks partners, thanks them automatically when a referral lands, and keeps them in a nurture rhythm instead of leaving it to memory.
Ask your CRM questions in plain language
Connect Claude to your account and ask which proposals have gone quiet, or which partners have not heard from you this quarter. Included on every plan.
You don’t build it. We do.
We find the gaps first — where proposals stall, where leads go cold, where handoffs drop. The scorecard starts this in four minutes.
We configure the pipelines, automations, calendars and follow-up sequences around how your firm actually sells. You review, you don’t build.
It runs from day one, and keeps improving as you see which follow-up actually moves work forward.
Done-for-you setup, included at every price.
You are not buying blank software and a login. We map how your firm sells, configure the pipelines and follow-up around that, import and tag your contacts, and hand you a system that is already running. Most firms are live in about two weeks from the point we have what we need from them.
What is your firm’s follow-up problem costing you?
The scorecard takes four minutes, runs on your own numbers, and shows you exactly where opportunities are leaking — before you buy anything. Built for consulting firms and advisory practices.