RESOURCES · TEMPLATES
The Proposal Follow-Up Email Sequence
A 5-touch email cadence for the 14 days after you send a proposal — full subject lines, full copy, and the reasoning behind each touch, so deals stop dying from silence.
What’s Inside
Five complete, ready-to-send emails covering the full window between “proposal sent” and “decision made” — day 3 check-in, day 7 value-add, day 10 social proof, day 14 direct ask, and a 30-day re-engagement email for deals that go cold.
Each email comes with a short “why it works” note explaining the psychology behind the timing and the ask, plus a bank of alternate subject lines you can swap in to avoid sounding automated.
Also includes usage rules for when to deviate from the cadence — what to do if the prospect opens but doesn’t reply, and when to stop and call instead of emailing again.
Never Let a Proposal Go Quiet Again
This template gets you a manual cadence you can run by hand. Starward’s Proposal Follow-Up platform runs the same cadence automatically, tied to your pipeline stages, so no deal falls through the cracks because someone forgot to send day 7.